Helping Luxury & Premium Brands Build Deep Relationships with Their Top Clients

CRM Strategy | Client Growth & Retention | Relationship Marketing | Consulting & Advisory

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Who We Work With

We partner with owners, executives and leadership teams of ambitious brands in luxury and premium sectors who want to elevate how they attract, serve, and retain high-value clients - and turn that into lasting revenue.

What We Do

  • Alox Consulting Client Strategy Scan

    Client Strategy Scan

    A strategic diagnostic to uncover missed opportunities in client growth, engagement, loyalty, and CRM.

  • Alox Consulting Growth Programs

    Growth Programs

    Targeted support through structured programs to drive acquisition, retention and repeat business.

  • Alox Consulting Corporate Advisory

    Consulting & Advisory

    Hands-on support to install high-conversion retention strategies and upscale your client journey.

Meet Our Founder

Hi, I’m Marion van der Krogt

High-End is a feeling. Retention is a strategy. I help brands master both.

With almost two decades of experience leading brand and client strategy at international brands like Gucci and Mercedes-Benz, I now partner with premium and luxury brands to elevate how they attract, serve, and retain their most valuable clients.

My work blends emotional intelligence with data-driven structure to help brand, sales, and marketing teams create client experiences that don’t just impress - they convert and retain.

I specialize in working with corporate teams, boutique agencies, and heritage brands across fine jewellery, fashion, hospitality, automotive and premium services. Together, we design systems that deliver:

  • Clear client segmentation and growth strategy

  • CRM journeys that feel personal and scale profitably

  • Clienteling team training grounded in HNW client psychology

What sets my approach apart is its clarity and commercial elegance:
Strategic. Personalized. Measurable.

If you’re ready to close the gap between your brand’s positioning and your actual client loyalty, I’ll help you build the strategy that makes luxury last.

What Those Who Worked With Us Are Saying:

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